When Secondary Life turns Primary

Just when you though your first life was too much to handle…they offered you a second one.  Second Life embodies the fantasies of its users; your second life is everything you want it to be.  Yet, amoung numerous opportunites to seek adventure and run a business, second life offers people the opportunity to hide behind a mask [...]

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One Life Too Many

What if our current life was a test run, and Second Life became reality as we know it? We’d scramble to establish our avatars, buy cell phones that have no purpose, and wait for Mitt Romney to launch another run at President.
It might not be a healthy approach, but it’s a marketers dream. [...]

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Second Life: A Video Introduction

I think its more fitting, in a way, to have a video explaining Second Life than text. So, checkout this YouTube video of Second Life. (4:13) [youtube=http://www.youtube.com/watch?v=b72CvvMuD6Q&rel=1]I thought the part about Star Wars "roleplaying" was a hysterical idea. Sorry, but I can just picture a bunch of these "avatars" playing from their mom's basement.
Popularity: 8% [...]

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Second Life: A Brave New World?

Bizarre. Trying to grasp the concept of Philip Rosedale’s Second Life is quite akin to grappling with the mind-boggling concept of life in Alduous Huxley’s 1932 novel Brave New World. The success of Second Life - attracting approximately 10,000 new members daily - seems to prove Huxley’s point of artificial happiness. As the windows provided [...]

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Virtual Life or Virtual Hype?

I came across this great article by Sean Ammirati, a Grove City College CIS grad and VP of Business Development and Product Management for mSpoke. He came and spoke at Grove recently and was an incredible speaker. Very inspiring! A few interesting points from the article… The attrition rate for Second Life is [...]

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