Social Networking and Business
I've been seeing the term "social networking" popping up everywhere ever since Facebook was introduced to our college. At that time we were using the application purely for fun, it seemed. Find your friends, see how many you've got compared with others, and join an inordinate amount of groups. As the technology has matured, though, I'm finding that at least in our own world of academia we're referring to it more and more as a business tool. Just last week in my own rather orthodox sales class we used the example of Facebook as a site to research potential sales clients' likes and dislikes. It works both ways, it seems: businesses can find out more about potential employees and average employees can discover what they need to connect with people at other organizations. Who knows whether this will actually play out like this in the real world.
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