Apr
14
2008
14
2008
A Youtube Economy
Under YouTube By bigpapahornyak
Youtube has created a mass economy that makes use of the internet through social networking. Users can post and view videos and comment on them as well. Youtube is following the vast popularity that has grown with Facebook and Myspace. Businesses are also getting in on the popularity of Youtube. They are taking full advantage of being able to use free content to create revenue from advertising. In this new Youtube era companies need to learn ways to be able to generate revenue through internet content. Being able to advertise on a site like Youtube can help users to spread that content through social networking.
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This is the collaborative class blog of Entr-409 at Grove City College.
I agree. Youtube is a huge advertising opportunity for companies. Here’s the problem: you can’t force people to watch your youtube video by buying air time. Companies are used to buying your attention through tv commercials. With youtube, they will have to create genuinely good content. This will be a hard transition to make. My guess is only a few companies will manage to create popular commercials on youtube.
Whenever there is a huge shift ( or disruptive technology) chaos occurs. This is a great opportunity for a creative entrepreneur to satisfy this need - companies need to reach their audience through a very new medium.
Ads have a long way to go on the net.